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"There's something in the air. We're back to talking about beauty, fashion, lifestyle, and personal care from a more internal, sensorial perspective."

2025s

The Beginning

The Beauty Journey - From Inside Out

🌟 My Beauty Journey Begins: From Dream to Innovation

The path to innovation often starts with what others might call a "crazy idea." When I first introduced Brazilian tape tanning to the United States, many couldn't understand the concept of Brazilian bikini tanning. But sometimes, the most transformative ideas are the ones that challenge the status quo.

My journey in aesthetics began with a simple dream: bringing the artistry of Brazilian beauty to Key West. Starting with mobile services for brides and hotel guests, I saw an opportunity to create something unique. But I knew that to truly make a difference, I needed to invest in myself and my craft.

What makes this journey special isn't just the treatments or techniques – it's the transformation I've witnessed, both in the industry and in my clients. What started as a unique approach to tanning has evolved into an international profession, creating opportunities for beauty entrepreneurs worldwide.

Today, my passion has two beautiful dimensions: helping clients discover their best physical version and sharing my knowledge with other professionals. There's something magical about empowering others to feel confident in their skin while teaching fellow beauty enthusiasts to do the same.

This is just the beginning of our story together. Whether you're a client seeking transformation or a professional looking to expand your skills, I invite you to join me on this beautiful journey of innovation, growth, and empowerment.

✨ Your turn: What inspired you to start your beauty journey? Share your comments below!

1991

Brazilian Tanning comes to the US

Brazilian Tape Tan makes their technique all around the world

Marcela Dias exports the Brazilian tape tanning technique to Florida, in the United States. And seeing this, women from other countries not only fell in love with the results, but also want to learn how to start their own tape tanning businesses. "This expert now not only offers this service but also teaches how to do it."

THE Brazilian Tape Tan ARRIVES

"Our current patented technique is an improved version of tape tanning and skin care. We're looking for something exciting that will revolutionize the market, deliver results, and take even better care of our clients' skin.."

1993

First Acknowledgement

Marcela received the first Spray Tape Tan Artist award, outside of Brazil in 2024.

In 2024, Marcela Diaz received the first internationally recognized Spray Tanning Strip Artist award outside of Brazil.

This was the first recognition given to an international professional, consolidating her as an expert in the field of Brazilian tanning, after 5 years of offering and teaching the Brazilian tape tanning technique in the United States and Europe.

Press

April 1994

Blur release their third studio album, Parklife

The singles include:

1. "Girls & Boys"
Released: March 7, 1994
2. "To the End"
Released: May 30, 1994
3. "Parklife"
Released: August 22, 1994
4. "End of a Century"
Released: November 7, 1994

"Blur went from being regarded as an alternative, left field arty band to this amazing new pop sensation"

— Graham Coxon, |Blur

August 1994

Oasis releases their debut album, Definitely Maybe

The singles include:

1. "Supersonic"
Released: April 11, 1994
2. "Shakermaker"
Released: June 13, 1994
3. "Live Forever"
Released: August 8, 1994
4. "Cigarettes & Alcohol"
Released: October 10, 1994
5. "Rock 'n' Roll Star"
Released: May 1995 (US radio single)

"We don't want to be an indie band from England who've had a couple of hits. We want to go on and be an important band and there's certain things you've got to do."

— Noel Gallagher, Oasis

1995

Young British Artists

Damien Hirst gets Turner prize for a divided cow

The similar go-get-'em moods dominate the art scene. Young British Artists, led by Damien Hirst, are making art as outrageous as possible. In 1995, Hirst himself gets the Turner Prize (the most prestigious prize in Fine Arts) for "Mother and Child (Divided)" - the installation consisting of a cow and a calf, divided in halves and put in tanks of formaldehyde.

Sarah Lucas' Self Portrait and "I'm Desperate" by Gillian Wearing

COMMON Questions

1996

The Anthem on Air

She came from Greece, she had a thirst for knowledge

The song Common People released by Pulp in 1996 is voted a Britpop anthem. In a 2012 question and answer session on BBC Radio 5 Live Cocker said that he was having a conversation with the girl at the bar at [Central Saint Martins] college because he was attracted to her, although he found some aspects of her personality unpleasant. He remembered that at one point she had told him she "wanted to move to Hackney and live like 'the common people"

Written by Natasha Savicheva
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